![]() ![]() As prices across Canada continued to rise, the price of the Fixed-Rate Pizza would stay the same. The price would be guaranteed for one year. On Pizza Pizza’s website, people could get “pre-approved” for a set price on an extra-large four-topping pizza. Just three days after the Bank of Canada announced a record-shattering interest rate hike, we tackled one of the top issues on Canadians’ minds - inflation - with a tongue-in-cheek offer: the Fixed-Rate Pizza. To launch Pizza Pizza’s new brand platform, “Everyone deserves pizza,” we turned our conviction into action - and had some fun doing it. But the chain’s ubiquity means it’s often taken for granted, and while the brand is famous, it’s not necessarily beloved. Pizza Pizza is Canada’s largest homegrown chain of quick-service pizza restaurants, well-known for cheap slices and easy availability. ![]()
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